The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories.

By: Rose, Frank, 1949-.
Material type: materialTypeLabelBookPublisher: New York; London : W.W. Norton, 2012Description: 1 v. ; 22 cm. (pbk).ISBN: 9780393341256.Subject(s): Communication | Computer games | Narrative | Digital media | Storytelling in mass media | Entertainment computing-Social aspects-United States | Internet marketing-Social aspects-United States | Internet entertainment-Social aspects-United States | Internet entertainment industry-Social aspects-United StatesDDC classification: 302.23ROS
Item type Current location Collection Call number Status Date due Barcode Item holds
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Book 302.23 ROS (Browse shelf) Available A10595
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Book 302.23 ROS (Browse shelf) Available A10596
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Book 302.23 ROS (Browse shelf) Not for loan A10597
Total holds: 0

Enhanced descriptions from Syndetics:

<p>Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.</p>