Public relations.

By: Jefkins, Frank.
Material type: materialTypeLabelBookPublisher: London : Pitman Publishing, 1998Edition: 5th.Description: ix, 293p, 24cm.ISBN: 0273634321.Subject(s): AdvertisingDDC classification: 659.2JEF
Item type Current location Collection Call number Status Date due Barcode Item holds
Standard Loan Book Standard Loan Book AUB Library
Library
Book 659.2 JEF (Browse shelf) Available A01974
Total holds: 0

Enhanced descriptions from Syndetics:

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.

Table of contents provided by Syndetics

  • This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses