Festival and special event management.

By: Allen, Johnny.
Contributor(s): McDonnell, Ian | Harris, Robert | O'Toole, William.
Material type: materialTypeLabelBookSeries: Wiley Australia tourism series.Publisher: Milton, Qld. : Wiley, 2011Edition: 5th ed.Description: xxi, 585 p. : ill. ; 25 cm.ISBN: 9781742164618.Subject(s): Performing Arts | Special events-Management | Festivals-ManagementDDC classification: 792.068ALL
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Enhanced descriptions from Syndetics:

Festival and Special Event Management, 5thedition continues the comprehensive overview of the theoryand procedures associated with festivals and special eventsestablished in previous editions. The new edition of thismarket-leading text introduces developments and professional tools,and considers the globalisation and subsequent internationalisationof event management.<br> <br> <p>The role of marketing and communication, environmental planning,the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. This edition aims to embrace and extend the growingbody of knowledge relating to event management by tracking many ofthe recent changes and developments in the field. This offersstudents a current, relevant textbook for their study andprofessional reference.</p>

Previous ed.: 2008. ; Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Part 1 Event Context
  • Chapter 1 An overview of the event field
  • Chapter 2 Perspectives on events
  • Chapter 3 Event impacts and legacies
  • Part 2 Planning
  • Chapter 4 The strategic planning function
  • Chapter 5 Conceptualising the event
  • Chapter 6 Project management for events
  • Chapter 7 Financial management and events
  • Chapter 8 Human resource management and events
  • Chapter 9 Marketing planning for events
  • Chapter 10 Promotion: integrated marketing communication for events
  • Chapter 11 Sponsorship of special events
  • Chapter 12 Sustainable event management
  • Chapter 13 Event tourism planning
  • Part 3 Event Operations And Evaluation
  • Chapter 14 Staging events
  • Chapter 15 Logistics
  • Chapter 16 Event evaluation and research
  • Part 4 Legal, Risk And Ohs Management And Evaluation
  • Chapter 17 Legal issues of event management
  • Chapter 18 Risk management