The corporate media toolkit : advanced techniques for producers, writers and directors.

By: DiZazzo, Raymond.
Material type: materialTypeLabelBookPublisher: New York : Routledge, Description: xii, 124 pages ; 21 cm.ISBN: 9780415787796.Subject(s): Film, Television and Radio | Industrial television-Authorship | Industrial television | Video recordings-Production and directionDDC classification: 791.43068DIZ
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Book 791.43068 DIZ (Browse shelf) Available F19390
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Enhanced descriptions from Syndetics:

<p>This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction--author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.</p> <p>The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.</p>

Table of contents provided by Syndetics

  • Introduction (p. xi)
  • 1 A Cut Above (p. 1)
  • B-Roll: A Subtle Difference (p. 1)
  • A Director's Command (p. 2)
  • The Power of Subtlety and Nuance (p. 4)
  • 2 Sensibilities (p. 6)
  • Empathy: The Key Ingredient (p. 7)
  • Other Influences (p. 8)
  • 3 Program Inception: The Needs Analysis (p. 11)
  • POTS? Say What? (p. 11)
  • Design: The Program Needs Analysis (p. 12)
  • What the PNA Provides (p. 16)
  • Client Contact Info/Dates (p. 16)
  • Got a Problem? (p. 17)
  • Audience (p. 17)
  • Objectives (p. 18)
  • Utilization (p. 18)
  • Content Caution (p. 19)
  • The Initial Client Meeting (p. 20)
  • 4 The Script (p. 22)
  • The Scriptwriter (p. 22)
  • Beware the Influence of Ego and Status (p. 23)
  • The Script (p. 24)
  • Dialogue/Monologue: Contractions (p. 24)
  • Pacing and Flow (p. 24)
  • Getting a Feel for It (p. 29)
  • Structure and Transitions (p. 30)
  • Tell 'Em! (p. 31)
  • Approval by Committee (p. 36)
  • Saved by a Single Point of Contact (p. 37)
  • And Finally (p. 38)
  • 5 Preproduction (p. 39)
  • The Virtual Walkthrough (p. 40)
  • Critical Chokes (p. 41)
  • Script Breakdown and Scheduling (p. 41)
  • Location Scouting (p. 43)
  • Blocking (p. 45)
  • Casting (p. 49)
  • Client Handling in Preproduction (p. 50)
  • Working with the Producer (p. 52)
  • 6 Talent (p. 55)
  • Role-Play Actors: Yes or No? (p. 55)
  • Number One and ... One (p. 56)
  • Talent Times Three (p. 57)
  • Professional Actors (p. 57)
  • Casting and Auditions (p. 57)
  • Key Attributes (p. 59)
  • The Voice-Over Option (p. 66)
  • 7 Directing Actors on Location or in the Studio (p. 69)
  • Tradition Versus Corporate (p. 70)
  • The Director as Protector (p. 73)
  • Employee "Actors" (p. 73)
  • Employee Interviews (p. 75)
  • Executives (p. 78)
  • Executives on Teleprompter (p. 78)
  • So... (p. 79)
  • 8 Production (p. 80)
  • The Director's Role (p. 83)
  • Prep: The Key (p. 85)
  • Real World Versus Absolute Perfection (p. 86)
  • Quick Tips (p. 87)
  • Shoot to Cut on Action (p. 87)
  • Shoot for a Variety of Coverage (p. 89)
  • Consider Shooting Interviews with a Racked Out Background (p. 89)
  • Sound Can Make or Break You (p. 90)
  • Collaborating with the Crew (p. 91)
  • 9 Postproduction (p. 94)
  • The Editor's Role (p. 94)
  • From Pieces to a Whole (p. 96)
  • Fix It in Post? (p. 97)
  • Recognizing Performance Credibility (p. 97)
  • Clients and Producers: Pick Your Battle with Great Care (p. 98)
  • Cuts Only or "the Works"? (p. 100)
  • 10 Approvals and Client Meetings (p. 103)
  • Return of the PNA (p. 104)
  • Dealing with Client Changes (p. 106)
  • Leave Your Ego at the Door (p. 108)
  • 11 Signing Off ... for Now (p. 109)
  • A Bit of Parting Advice (p. 110)
  • Appendix 1 Shoot Breakdown in 4 Steps (p. 111)
  • Appendix 2 Elements Breakdown (p. 119)
  • Index (p. 120)