Hegarty on creativity : there are no rules.

By: Hegarty, John.
Material type: materialTypeLabelBookPublisher: London : Thames & Hudson, 2014Description: 128 pages : illustrations ; 19 cm.ISBN: 9780500517246.Subject(s): Philosophy and Psychology | creative process | Creative thinking | Creative ability-Psychological aspectsDDC classification: 153.3HEG
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Book 153.3 HEG (Browse shelf) Available F12595
Standard Loan Book Standard Loan Book AUB Library
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Book 153.3 HEG (Browse shelf) Checked out 02/10/2020 F16619
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Enhanced descriptions from Syndetics:

Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world--from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including "Good is the Enemy of Great," "Respect Don't Revere," "Get Angry," and "Bad Weather" relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.