IdN special 03 - examining the visual culture of corporate identity.

By: Kelly, Chris.
Material type: materialTypeLabelBookPublisher: Hamburg; Enfield : Gingko; Airlift, 2004Description: 172 p. : col. ill. ; 27cm. (pbk).ISBN: 9889706555.Subject(s): Illustration and Graphic Design | Commercial art | Corporate image | Industrial design coordinationDDC classification: 741.673KEL
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Book 741.673 KEL (Browse shelf) Available A01992
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Book 741.673 KEL (Browse shelf) Available A02060
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Book 741.673 KEL (Browse shelf) Available A01953
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Book 741.673 KEL (Browse shelf) Not for loan 059459
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Enhanced descriptions from Syndetics:

Guest produced by Christ Kelly from London creative studio Mono Design, this brilliant new edition takes a fresh look at the visual culture and language of corporate identity. Kelly put the question, "What is Corporate Identity?" to twenty leading international designers and published within are their personal responses. The result is new insight into how today's top exponents of visual communication define corporate identity and their very different approaches to solving specific Cl problems. Contributors include 2gd (Copenhagen), Philippe Apeloig (Paris), Sagmeister (New York), Cahan Associates (San Francisco), Iso (Glasgow), Imaginary Forces (Los Angeles) and from London Bark, Foundation 33, The Kitchen, Spin and Why Not Associates.