Festival and Events Management : An International Arts and Culture Perspective.

By: Yeoman, Ian.
Contributor(s): Robertson, Martin | Ali-Knight, Jane | Drummond, Siobhan | McMahon-Beattie, Una.
Material type: materialTypeLabelBookPublisher: Jordan Hill : Taylor & Francis Group, 2003Copyright date: ©2003Description: 1 online resource (430 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9780080477701.Subject(s): Special events -- Management | Festivals -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Festival and Events Management : An International Arts and Culture PerspectiveDDC classification: 338.4764 Online resources: Click here to access online
Contents:
Cover -- Festival and Events Management -- Copyright Page -- Contents -- Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A: Festivals, events and the cultural experience -- 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson -- 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan -- 3. Festivals, events and the destination: Ros Derrett -- Part B: Managing the arts, culture and leisure experience -- 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James -- 5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie -- 6. Service quality and managing your people: Siobhan Drummond and Heather Anderson -- 7. Implications and use of information technology within events: Karl Knox -- Part C: Marketing, revenue and retail operations -- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop -- 9. Marketing information for the events industry: Emma Wood -- 10. Merchandising and retail: Stephen A. Doyle -- 11. Festival and event catering operations: Kevin Fields and Paul Stansbie -- 12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws -- 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman -- Part D: Policies and strategies of art and leisure event management -- 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher -- 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald -- 16. The economics and evaluation of festivals and events: Jack Carlsen.
17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman -- 18. The behavioural aspects of financial management: Razaq Raj -- 19. Risk and decision making in events management: Phyllis Laybourn -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge -- 21. Wine tourism events: Apulia, Italy: Marina Novelli -- 22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson -- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj -- 24. The Anglesey Sea Symposium, UK: Lester D. Matthews -- 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt -- Index.
Summary: Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Enhanced descriptions from Syndetics:

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Cover -- Festival and Events Management -- Copyright Page -- Contents -- Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A: Festivals, events and the cultural experience -- 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson -- 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan -- 3. Festivals, events and the destination: Ros Derrett -- Part B: Managing the arts, culture and leisure experience -- 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James -- 5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie -- 6. Service quality and managing your people: Siobhan Drummond and Heather Anderson -- 7. Implications and use of information technology within events: Karl Knox -- Part C: Marketing, revenue and retail operations -- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop -- 9. Marketing information for the events industry: Emma Wood -- 10. Merchandising and retail: Stephen A. Doyle -- 11. Festival and event catering operations: Kevin Fields and Paul Stansbie -- 12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws -- 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman -- Part D: Policies and strategies of art and leisure event management -- 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher -- 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald -- 16. The economics and evaluation of festivals and events: Jack Carlsen.

17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman -- 18. The behavioural aspects of financial management: Razaq Raj -- 19. Risk and decision making in events management: Phyllis Laybourn -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge -- 21. Wine tourism events: Apulia, Italy: Marina Novelli -- 22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson -- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj -- 24. The Anglesey Sea Symposium, UK: Lester D. Matthews -- 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt -- Index.

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.