Apple confidential - the real story of Apple Computer Inc.

By: Linzmayer, Owen.
Material type: materialTypeLabelBookPublisher: San Francisco : No Starch, 1999Description: 268p, ill, 23cm.ISBN: 188641128X.Subject(s): Economics | Production | Computers | History | USA | Computer industryDDC classification: 338.47LIN
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Book 338.47 LIN (Browse shelf) Available 032187
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Enhanced descriptions from Syndetics:

<p>Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.</p>

Table of contents provided by Syndetics

  • The Forgotten Founder (p. 1)
  • What Were They Thinking? (p. 9)
  • Broken Breakout Promises (p. 17)
  • The Apple III Fiasco (p. 21)
  • Code Names Uncovered (p. 25)
  • Millionaire Mania (p. 37)
  • The Strangest Bedfellow of All (p. 45)
  • From Xerox, With Love (p. 51)
  • The Making of Macintosh (p. 63)
  • Macintosh Insiders (p. 81)
  • The Greatest Commercial That Almost Never Aired (p. 87)
  • The Mac Meets the Press (p. 93)
  • Mac Models Timeline (p. 99)
  • Why 1985 Wasn't Like 1984 (p. 105)
  • Big Bad Blunders (p. 109)
  • The Remarkable Rise and Fabulous Fall of John Sculley (p. 121)
  • Windows: What Went Wrong? (p. 133)
  • The Fallen Apple (p. 143)
  • Jobs After Apple: To NeXT and Beyond (p. 167)
  • The Star Trek Saga (p. 179)
  • From Diesel to Doctor (p. 183)
  • The Clone Quandary (p. 193)
  • Trademark Tiffs (p. 207)
  • The Doctor's Strong Medicine (p. 215)
  • The Copland Crisis (p. 225)
  • Happily Ever Apple? (p. 237)
  • Bibliography (p. 245)
  • Index (p. 247)