Event marketing - how to successfully promote events, festivals, conventions, and expositions.

By: Hoyle, Leonard H.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 2002Description: xxiv, 224p, 24cm.ISBN: 047140179X.Subject(s): Performing Arts | Management | Hospitality industry | Marketing | Special eventsDDC classification: 792.068HOY
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Book 792.068 HOY (Browse shelf) Available 036352
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Enhanced descriptions from Syndetics:

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Table of contents provided by Syndetics

  • Foreword
  • Preface
  • Introduction to Event Marketing
  • Event Promotion, Advertising, and Public Relations
  • Electronic Event Marketing Strategies
  • Funding the Event Marketing Program
  • Marketing Association Meetings, Conferences, Events, and Expositions
  • Marketing Corporate Meetings, Products, Services, and Events
  • Marketing Festivals, Fairs, and Other Special Events
  • Trends in Event Marketing
  • Appendix A Selling Summerville's Celebration to the Press
  • Appendix B Resources
  • References
  • Index.